Principles of Personal Selling

Course Overview

Course Code: BUSN-154

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

This course examines the personal selling process. Topics covered include buyer behavior, prospecting/qualifying, planning the sales call, developing/strengthening the sales presentation, handling objections, obtaining commitment, and building relationships. Students will have the opportunity to develop sales skills through various role-playing exercises.

Course Schedule


Term: Fall 2024

Section Name: BUSN-154-OL01D

Location: Online

Available Seats: 19

Faculty Name: L. Jamerson

Min Credits: 3.00


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