Course Overview

Course Code: BUSN-148

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

An introduction to the fundamental concepts and practices of advertising/promotion (Integrated Marketing Communication). The focal point of the course is the creation of an advertising/promotion campaign for a given good or service to include researching the consumer, developing the campaign, selecting the media, and outlining a mechanism to measure advertising/promotion effectiveness. Areas of promotion covered include advertising, public relations and sales promotion.

Course Schedule


Term: Spring 2025

Section Name: BUSN-148-OL01D

Location: Online

Available Seats: 25

Faculty Name: C. Pollmann

Min Credits: 3.00


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