Marketing Fundamentals I


Course Overview

Course Code: BUSN-115

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

A study of the essentials of marketing management with emphasis on the four strategies of marketing decision making: product, distribution, promotion, and pricing. The major environmental forces which affect marketing decision making are also studied such as economic, legal, social/cultural, competitive, and the consumer.

Course Schedule

Filters:

Term: Fall 2021

Section Name: BUSN-115-OL01D

Location: Online

Available Seats: 7

Faculty Name: C. Pollmann

Min Credits: 3.00

Comments:

Term: Spring 2022

Section Name: BUSN-115-OL01D

Location: Online

Available Seats: 15

Faculty Name: C. Pollmann

Min Credits: 3.00

Comments:

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