Marketing Fundamentals I


Course Overview

Course Code: BUSN-115

Department: Business

Credit Hours: 3.00

Textbook Information: Bookstore website

A study of the essentials of marketing management with emphasis on the four strategies of marketing decision making: product, distribution, promotion, and pricing. The major environmental forces which affect marketing decision making are also studied such as economic, legal, social/cultural, competitive, and the consumer.

Course Schedule

Filters:

Term: Fall 2024

Section Name: BUSN-115-HY01D

Location: Main Campus

Available Seats: 27

Faculty Name: C. Pollmann

Min Credits: 3.00

Comments:

Term: Spring 2025

Section Name: BUSN-115-OL01D

Location: Online

Available Seats: 25

Faculty Name: C. Pollmann

Min Credits: 3.00

Comments:

Term: Summer 2024

Section Name: BUSN-115-OL01D

Location: Online

Available Seats: 24

Faculty Name: C. Pollmann

Min Credits: 3.00

Comments:

Random Photo of a Pretty Building

We can help you take the first step