Retail Management and Merchandising
Course Overview
Course Code: BUSN-216
Department: Business
Credit Hours: 3.00
Textbook Information: Bookstore website
This course, approached from the viewpoint of management, is designed to help the student become familiar with current retailing concepts and practices. Topics covered include store and non-store retailing, consumer behavior, market strategy, store location and layout, merchandising, pricing, promotion, accounting and financial control, human resource management, and customer service.
Course Schedule
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