Advertising (BUSN-148)
2013 Fall 
Location: All Locations Listed

Description: An introduction to the fundamental concepts and practices of advertising. The focal point of the course is the creation of advertising, campaign for a given good or service to include researching the consumer, developing the advertisements, selecting the media, and testing advertising effectiveness. Other areas of promotion are also covered including public relations and sales promotions.

Textbook information can be found here.
BUSN-148-OL01D
08/19/2013 - 12/16/2013 Online T. March
Lecture Time: Days: Seats: 22

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